In each module, Steve Trang teaches you a part of why you need a sales process, how to set the rules and expectations of the customer, discovering the customer's true motivations, handling any objection, and more. The goal is to arm you with a process which you can apply to ANY customer and either quickly disqualify the prospect or proceed and create the best possibility to close the deal.
Information is crucial in any sales transaction, and Steve's sales process extracts what you need to satisfy the prospect and get the property under contract and closed.
Disclaimer: There are always some people who have no real intention of entering into a contract. Steve's process greatly helps identify those people so you can avoid spending time on them. However, this is not a process to convince people to do something they do not want to do – ultimately it will be your dedication to learning and practicing the techniques, and then applying them, that determines your success.